This brief involved re-branding a national sports organization to reflect the essential role bikes play in our society. I was enthusiastic to draw on my years of experience of cycling as a commuter, passion for the environment and making sustainable everyday choices. To visualise my idea, I began with taking apart the physical components of a bike with the idea of making simple infographics to inform the public on the benefits and social responsibility they have to keep their cities free and clean.
Branding, Print, Copywriting, UX Design, Wayfinding
Comprimised of abstract spokes within a circular shape, the logomark represents all the moving parts of society coming together to form a circular economy. Since Cycling Ireland’s main goal from the outset was to encourage a diverse audience of people to get on their bikes for even a short period, I decided to focus on the everyday aspect of cycling rather than focusing on promoting an elite sporting aspect. The monthly magazine released by Cycling Ireland promotes cycling as a sustainable alternative to car travel, especially in urban centers.
As the cities we live in get more crowded and polluted by the day, cycling allows the user to have a cleaner, faster and more enjoyable commute while saving carbon emissions in both production and use of the bike compared to a car or bus. Cycling also allows the user to save space, as a bike takes up less than 1m squared, compared to a car which needs at least 10m squared. There is no doubt that a cycling lifestyle is the future of urban living and transport.
The casual yet direct tone-of-voice seen within the promotional campaign encourages a friendly, same-level relationship with the user who is considering getting on their bike. The variety of outdoor signage used for cycling events is made out of plywood, a natural product made from a renewable resource and is reusable, with removable arrows that can be adjusted per event.
The app allows users to plan ahead and be equipped for Irish weather, encouraging them to bring the correct gear and letting the cyclist know when car traffic is the least heaviest for safer cycling. The website contains a contemporary, local and up-to-date information with articles involving cycling activism, greener cities and the positive economic and social impact cycling has on the city.